ZYN – Flavour You Feel

A global flavour campaign for ZYN nicotine pouches. Quite a challenging copy brief as the messaging had to work across multiple markets, in several languages, and we couldn’t mention the ‘sensorial experience’ of the nicotine pouches.

Each flavour world is unique depending on the strength of the pouch. Stronger flavours have more fractured elements while mellower flavours are more flowing.

CGI by Taylor James